Free ad metric calculators
Work out CPM, CPC, ROAS, CTR and CPA in seconds. Every calculator updates as you type and shows the formula, a worked example and typical benchmarks.
CPM Calculator
Cost per thousand impressions. Also solves for cost or impressions.
CPC Calculator
Cost per click. Also solves for cost, clicks or your max CPC.
ROAS Calculator
Return on ad spend, plus ROI % and a check against your margin.
Break-Even ROAS Calculator
The ROAS you need to break even, and your max CPA.
CTR Calculator
Click-through rate, plus an A/B significance test for two ads.
CPA Calculator
Cost per acquisition or lead. Also solves for cost or conversions.
Which calculator do you need?
- What does reach cost? Use CPM.
- The CPM calculator prices 1,000 impressions, so you can compare platforms.
- What does a visit cost? Use CPC.
- The CPC calculator gives the price per click and the most you can pay and still hit your CPA.
- Is the ad copy working? Use CTR.
- The CTR calculator shows the share of impressions that become clicks, and tests two ads against each other.
- What does a customer or lead cost? Use CPA.
- The CPA calculator divides spend by conversions.
- Is the campaign profitable? Use ROAS and break-even ROAS.
- The ROAS calculator shows revenue per ad dollar, and the break-even ROAS calculator shows the minimum you need to avoid losing money.